Changing of the Guard: From Building Longevity to Living Brands

Margo Jay
6 min readFeb 8, 2021

With the growth of digital technologies, it sometimes feels like the world is changing faster than ever. Change seems to have sped up even more over the last few months too.

It’s little wonder that the techniques our brands used in the 1990s or early 2000s no longer resonate. The Internet and social media promised a revolution in the way brands connect…

Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |