Most of us Marketers know about increasing “value shopping” among our customers. Millennials and Gen Z have been driving this trend. They’re (seemingly) more socially conscious, and they want us to be too.
Even though we’ve already noted this trend, though, the pandemic has kicked it into high gear. Here’s what we’ll need to focus on to clear the bar with our most loyal customers in the next normal.
Brand Values have become table-stakes to compete!
The pandemic has put a spotlight on how brands interact with the people around them. Our customers are paying more attention to how we react. Are we working to keep our employees safe? Are we helping them financially? What are we delivering to our communities?
That community focus is a big one. People have become hyper-aware of the local in the last few months. There’s been a huge push to shop local or buy local or even to support local restaurants.
People are looking to our brands and saying, “What are you doing?” And are looking to have that question answered.
