Clearing the Bar: Holding Brands to Higher Standards

Most of us Marketers know about increasing “value shopping” among our customers. Millennials and Gen Z have been driving this trend. They’re (seemingly) more socially conscious, and they want us to be too.

Even though we’ve already noted this trend, though, the pandemic has kicked it into high gear. Here’s what we’ll need to focus on to clear the bar with our most loyal…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Margo Jay

Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |365integrated.com