Crafting a Living Brand: Tips from the Trenches

Marketers used to talk a lot about building brands, creating solid foundations. These were brands that were built to last. Even if our building went out of style or we ended up with a leak or something, we could always renovate or restore.

Now, though, Marketers are starting to think about our brands a little differently. We’re thinking of our brands not as inanimate objects but as



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Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |