There’s no denying that people enjoy sensory experiences. In fact, some of us seek them out, even crave them. Whether it’s delighting our taste buds with a new culinary experience or jamming to the music through our earbuds, we live for sensation.
One sensation we often forget about is touch. The tactile is easy to overlook. Yet it’s so important to many of our experiences-especially when we’re shopping or even enjoying a meal.
In our brave new world, though, people are stuck in a sort of catch-22. We both want and crave physical sensation, like touch, but we’re also somewhat leery of it.
One question for Marketers as we move forward has to be about how we can continue to deliver high-quality experiences in a no-touch world.
The No-Touch Conundrum
So, we’re creatures that thrive on sensation. Even if we don’t always think about the tactile, it’s key for so many reasons.
We need physical touch from other human beings. That’s been proven by the fact that people who get eight hugs per day tend to be healthier and happier.
Touch can also be an important part of simple tasks, like walking and balancing. Tactile feedback received through our footstrikes inform our body systems. That feedback helps us…
