Drive Them Wild: The Principles of a Brand That Customers Obsess Over

As Marketers, we spend a lot of time thinking about how we can become the next “it” brand, the name on everyone’s lips. We want to be more than household names-we want to define our categories, to become not just brands but verbs. Think about Google-it’s so much more than a brand name. We don’t tell each other to “search it”-we say “Google it!”

--

--

--

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |365integrated.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Stages of Customer Service for Every Stage of Your eCommerce Business

3 Tips To Creating A Customer Avatar Profile

The #1 reason digital marketing campaigns fail

What “Powerball”​ Can Teach You About 10Xing Your Influencer Generated Results

New Business, New Social Media? Stop! Do Research.

How To Set Up Recurring Payments | PayPal Subscription Payment Tutorial [2022]

Portfolio — Social Media Advertising

Why Perfection Is Enemy of Consistency?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Margo Jay

Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |365integrated.com

More from Medium

How to fill your innovation pipeline with sustainable innovations

Thoughts on Customer Experience

Why your store needs a Customer engagement platform

Storytelling — for the soul, for the kitchen.