Every Brand in Harmony: Aligning Your Brand Might Be the Answer

We’re in a bold new era, and plenty of people are thinking about how to “reinvent” their brand for this new world of ours. I’ve been around the block a few times now, and one of the sentiments I hear sometimes is that a brand has gotten “tired.” This sentiment often pops up when we’re trying to explain why the brand seems to be missing the mark lately-our campaigns aren’t…