Pre-Covid-19, I had spent a lot of time thinking about reinvigoration. How do we reinvigorate a brand? How do we get executives and marketing professionals re-energized in the face of customer skepticism and new tools? How do we get brands to tap into their inner essence?
One thing I’d thought less about is my own need to reinvigorate. I didn’t recognize that my personal batteries were running on empty. But I knew enough to cut an entire afternoon out of my crazy schedule to recharge. The importance of this personal insight is that we can start to lose sight of…
