Leading with a Purpose

Margo Jay
6 min readMar 29, 2021

Our organizations have been asked to step up to the plate over and over again this year. In times of uncertainty, people look to entities they trust -whether those are people or brands or companies.

And, as brands, we’ve had to show our customers that their trust isn’t misplaced. We’ve been asked to show leadership in so many different areas this year: safety, health, community. The list goes on and on.

Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |365integrated.com