Our organizations have been asked to step up to the plate over and over again this year. In times of uncertainty, people look to entities they trust -whether those are people or brands or companies.
And, as brands, we’ve had to show our customers that their trust isn’t misplaced. We’ve been asked to show leadership in so many different areas this year: safety, health, community. The list goes on and on.
Most of us have met this challenge head-on. We’ve realized how important it is for us to show our customers how to get involved with their community or how they can be safe when they visit us in person.
Now, we’re needing to step up to the plate again to help our customers-and our team members-stay safe and healthy through what might be a long winter.
As we enter this moment, we need to think about leading with a purpose. What do we want to accomplish? What do we want our customers to take away from our leadership?
Why Leaders Must Have a Purpose
Our customers have looked to us for leadership precisely because they trust us. Our purpose gives us a goal or destination-or a framework to operate from and deliver to.
For some organizations, their purpose is profit and they work hard at simply marketing a purpose that may be seen as…
