Marketer, Know Thyself: Why Personal Values Matter in Every Aspect of Marketing

Marketers like us are hearing a lot more lately about “values.” We’re being asked to determine and communicate our brand values. We have to do this, because Millennials and Zoomers are “value shoppers,” if you will. They want to buy from brands who reflect their values.

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Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |365integrated.com