The Customer Experience IS your Living Brand!

Margo Jay
7 min readMar 9, 2021

Over the last decade, many companies have become interested in “customer experience.” Experiential marketing isn’t really new, but the idea that it’s one of the only ways to market is somewhat new.

Why has customer experience become so integral to our brands? If you look close enough, you’ll see it’s actually one of the only ways a brand can even make itself stand out in the crowd…

Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |