As September rolls around, many of us are ready to get back to routine. Most of us feel like the fall is time to settle back in and get serious anyway-summer vacation is over, and we’re busy at work. The kids usually head back to school and activities.
This year will be different in some ways, especially for parents. Managing work, school, buses, kid activities have all been reshaped and requiring more hands-on-planning in a world where everyone was hoping and craving routine more than ever. For now, familiar routines are being reinvented and things like remote work are going to stick around.
These behaviour changes are true in the marketing world as well. We’re seeing dramatic shifts in consumer behaviour. While it might seem like people changed their buying habits overnight, many of those behaviours have become sticky.
So, what does this new consumer mindset look like? How can we as Marketers adjust to it? Here are some thoughts to consider.
So Long, Bricks-and-Mortar
Online shopping has been growing for years now. It’s seen a real push in the last few years, but that was still nothing compared to the shove the pandemic gave it. Experts say our online shopping behaviour jumped eCommerce anywhere from four to six years into the future.
