Words are sticky! Words link to images/stories/emotions/values. We have psychological filters that all touch-points come through. Words can change in meaning through these filters. We can feel energetic, in control and productive or we can feel discouraged and lose focus and have a bad day.
Words have that kind of power. Take these two lists as examples of how language can make you feel….
Example A
1. endure
2. dark times
3. crash
4. worse
5. paralyzed
6. risk
7. pandemic
8. pain
9. tragedy
10. challenging
11. empty
12. scary times, frightened
13. turbulent
14. uncertainty
15. anxiety
16. rampant
17. defeat
Example B
1. innovate
2. pivot
3. engaged
4. creative
5. playful
6. power
7. generous
8. wise
9. visionary
10. growth
11. focus
12. progress
13. confidence
14. expand
15. possibility
16. transform
17. strength
18. new energy
Feel the difference?
The words we use affect our own subconscious, and the message-out may not be the message-in as each human has their own story for their life, day and minute. Each word has an architecture of meaning and the power to lift someone up or push them down unintentionally.
Working from home makes life really-real for some, and choice of words from leaders more critical as those words and intention will be connected to a moment in time and will have a lasting impact!
Let’s use our words well! And, as always — start with the why!
— Margo (originally published March 26, 2020)
Here to inspire!
I am a business person who has excelled in driving a competitive edge through marketing, strategy, innovation, building irresistible brands and unlocking the genius that exists. I am writing to inspire or create new consideration. If you have ideas or questions that you would like me to put a pen too, I would be delighted.
I would also be grateful if you shared this or any of the articles I have written to inspire others.
Meet Margo…brand visioning & marketing
Margo Jay is a Master Brand Strategist with a career leading globally recognized brands; developing and launching a proven model that maximizes competitive sales potential and consumer appeal. She has built the model to help companies of all sizes. Her Client roster includes entrepreneurs through to Fortune 100 brands: NHL teams, Global QSR brands, CPG brands, Broadcast brands, Agencies, Non Profit brands, Hard goods…this model and process provides competitive advantage in any category.
Complete clarity. Ownable distinct selling proposition. Shared values. Brand Clarity. Brand Focus. Brand Inspiration. Brand Obsession. Unlocking brand potential is what she does.
And it all starts with why!
Get in touch. www.365integrated.com
