What Your Loyal Consumers Can Teach You about Your Brand!

Brand loyalty is something I think about a lot, but it’s been on my mind even more recently. We’ve seen so many amazing stories of people rallying together around local businesses and entrepreneurs. These may seem like little more than feel-good stories for trying times, but there’s so much more to the story here.

We’re not seeing people rallying around businesses because they really love that latte their local café serves or they got a good haircut at the salon that one time. It’s not the product or service, really, that keeps…