Over the last decade, many companies have become interested in “customer experience.” Experiential marketing isn’t really new, but the idea that it’s one of the only ways to market is somewhat new. Why has customer experience become so integral to our brands? If you look close enough, you’ll see it’s…

As Marketers, we spend a lot of time thinking about how we can become the next “it” brand, the name on everyone’s lips. We want to be more than household names-we want to define our categories, to become not just brands but verbs. Think about Google-it’s so much more than…

Marketers used to talk a lot about building brands, creating solid foundations. These were brands that were built to last. Even if our building went out of style or we ended up with a leak or something, we could always renovate or restore. Now, though, Marketers are starting to think…

There’s a certain comfort for us in consensus. If everyone agrees something is a good idea, then it must be a good idea, right? This thinking is often quite pervasive in marketing circles, even if we don’t recognize it right away. We can see it in so many different forms…

There’s no denying that people enjoy sensory experiences. In fact, some of us seek them out, even crave them. Whether it’s delighting our taste buds with a new culinary experience or jamming to the music through our earbuds, we live for sensation. One sensation we often forget about is touch…

The year of new traditions! Fluid changes. We’ve all no doubt had moments that felt this, especially in the workplace. It seems like the office holiday party may be a thing of the past. The office itself might be a thing of the past for some businesses. Another thing that’s…

Back in the spring, we were all hopeful that lockdowns would be temporary. We hoped that, by acting early, we could get this situation in the rearview mirror. As we keep moving through the fall, though, it seems we’re in this for the long-haul. The second wave of sorts is…

Fall weather seems have to have us moving two (or even three) steps back from where we were in the summertime. That’s rough for many people-maybe you included. We felt we were moving forward, back towards “normal.” …

Our organizations have been asked to step up to the plate over and over again this year. In times of uncertainty, people look to entities they trust -whether those are people or brands or companies. And, as brands, we’ve had to show our customers that their trust isn’t misplaced. We’ve…