Margo Jay – Medium

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Margo Jay

Changing of the Guard: From Building Longevity to Living Brands

With the growth of digital technologies, it sometimes feels like the world is changing faster than ever. Change seems to have sped up even…

6 min readFeb 8, 2021

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Changing of the Guard: From Building Longevity to Living Brands

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Margo Jay

The Customer Experience IS your Living Brand!

Over the last decade, many companies have become interested in “customer experience.” Experiential marketing isn’t really new, but the…

7 min readMar 9, 2021

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Margo Jay

Drive Them Wild: The Principles of a Brand That Customers Obsess Over

As Marketers, we spend a lot of time thinking about how we can become the next “it” brand, the name on everyone’s lips. We want to be more…

7 min readFeb 11, 2021

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Margo Jay

Crafting a Living Brand: Tips from the Trenches

Marketers used to talk a lot about building brands, creating solid foundations. These were brands that were built to last. Even if our…

7 min readFeb 24, 2021

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Margo Jay

Marketer Quite Contrary: The Importance of Contrarian Thinking in Marketing

There’s a certain comfort for us in consensus. If everyone agrees something is a good idea, then it must be a good idea, right?

7 min readApr 22, 2021

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Margo Jay

Creating Sensory Experiences in a No-Touch World

There’s no denying that people enjoy sensory experiences. In fact, some of us seek them out, even crave them. Whether it’s delighting our…

5 min readApr 22, 2021

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Creating Sensory Experiences in a No-Touch World

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Margo Jay

Research is the blueprint for a relationship…and is seen as a cost… or worse a gift to marketers!

The year of new traditions! Fluid changes. We’ve all no doubt had moments that felt this, especially in the workplace. It seems like the…

5 min readApr 22, 2021

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Research is the blueprint for a relationship…and is seen as a cost… or worse a gift to marketers!

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Margo Jay

Reinventing the Shopper Experience…Are You Ready?

Back in the spring, we were all hopeful that lockdowns would be temporary. We hoped that, by acting early, we could get this situation in…

5 min readMar 29, 2021

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Reinventing the Shopper Experience…Are You Ready?

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Margo Jay

The Value of Vision

Fall weather seems have to have us moving two (or even three) steps back from where we were in the summertime. That’s rough for many…

6 min readMar 29, 2021

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The Value of Vision

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Margo Jay

Leading with a Purpose

Our organizations have been asked to step up to the plate over and over again this year. In times of uncertainty, people look to entities…

6 min readMar 29, 2021

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Leading with a Purpose

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Margo Jay

Margo Jay

Marketing & Brand Expert | Customer Empath | Master Strategist | Deeper Insight | Finding extraordinary value | Driving competitive advantage |365integrated.com

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